The purpose of the quality criteria for digital guidance is to help ensure that all the relevant aspects of digital guidance services have been duly taken into account. The criteria are intended for all counsellors who engage in study guidance and counselling duties at institutes of higher education. The quality criteria are of a checklist or recommendation type. These criteria can also be used in other guidance and counselling work. The purpose of the quality criteria is to: 1) serve as a tool for the development and self-evaluation of digital guidance, at both individual and organisational levels 2) improve the quality of digital guidance services from both the service providers’ and the users’ point of view 3) ensure the proper implementation of data security and data protection in digital guidance services The quality criteria consist of four themes: Theme 1: Digital guidance service package Theme 2: Digital guidance as activities – process and event Theme 3: Digital counsellor’s competence and guidance methods and environments Theme 4: Data protection, data security and ethicality