Consumer-brand relationships : theory and practice
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Consumer-brand relationships : theory and practice
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| Physical Description |
xxvi, 424 sivua : kuvitettu |
|---|---|
| Language |
English |
| Publisher |
Abingdon :
Routledge,
2012.
|
| Classification | |
| Subjects | |
| Additional Information | edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin ; foreword by Kevin Keller |
| Bibliography |
Includes bibliographical references and index. |
| ISBN |
978-0-415-78303-3 kovakantinen 978-0-415-78313-2 pehmeäkantinen |