Marketing management : a strategic decision-making approach
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Marketing management : a strategic decision-making approach
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| Physical Description |
xxii, 533 sivua : taulukkoja |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Publisher |
Boston :
McGraw-Hill/Irwin,
2008.
|
| Series | McGraw-Hill/Irwin series in marketing |
| Classification | |
| Subjects | |
| Additional Information | John W. Mullins, Orville C. Walker Jr., Harper W. Boyd Jr |
| ISBN |
978-0-07-110109-7 0-07-110109-8 |