Strategic brand management : building, measuring and managing brand equity
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Strategic brand management : building, measuring and managing brand equity
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Physical Description |
xxi, 692 sivua : kuvitettu |
---|---|
Language |
English |
Language of Original Work |
English |
Publisher |
Upper Saddle River, N.J. :
Prentice Hall,
cop. 2008.
|
Classification | |
Subjects | |
Additional Information | Kevin Lane Keller |
ISBN |
978-0-13-188859-3 0-13-188859-5 |