Marketing value metrics : a new metrics model to measure marketing effectiveness - McDonald, Malcolm; Mouncey, Peter; Maklan, Stan (London : Kogan Page, 2014)
First published in Great Britain and the United States in 2009 by Kogan Page Limited as Marketing Accountability.
Includes index.
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Keywords: Marketing. -- Management; Marketing. -- Cost effectiveness; markkinointi; markkinointitutkimus; kustannustehokkuus; mittaus; segmentointi