Strategic brand management : creating and sustaining brand equity long term
Finna rating
Strategic brand management : creating and sustaining brand equity long term
Saved in:
| Physical Description |
443 sivua |
|---|---|
| Language |
English |
| Item Description |
Lisäpainokset: Repr. 1998. - Repr. 2000. |
| Publisher |
London :
Kogan Page,
1997.
|
| Subjects | |
| Additional Information | Jean-Noël Kapferer |
| ISBN |
0-7494-2069-3 pehmeäkantinen |