Strategic marketing management : planning, implementation and control
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Strategic marketing management : planning, implementation and control
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| Physical Description |
644 sivua : kuvitettu |
|---|---|
| Language |
English |
| Language of Original Work |
English |
| Item Description |
Publ. in association with the Chartered Institute of Marketing. |
| Publisher |
Oxford :
Butterworth-Heinemann,
1992.
|
| Series | Marketing series |
| Classification | |
| Subjects | |
| Additional Information | Richard M. S. Wilson, Colin Gilligan, David J. Pearson |
| ISBN |
0-7506-0329-1 häftad |