Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Finna-arvio
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
Tallennettuna:
| Muut nimekkeet |
How to create uncontested market space and make the competition irrelevant |
|---|---|
| Ulkoasu |
xxviii, 287 pages : illustrations ; 25 cm |
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Huomautukset |
"With a new preface, fresh chapters, and updated case studies" --Back of jacket. |
| Julkaisija |
Boston, Massachusetts :
Harvard Business Review Press,
cop. 2015.
|
| Luokitus | |
| Aiheet | |
| Lisätiedot | W. Chan Kim, Renée Mauborgne |
| Bibliografia |
Includes bibliographical references (pages 263-270) and index. |
| ISBN |
978-1-62527-449-6 hardback |