Co-branding as a tool for strategic brand activation : how to find the ideal partner - an explanatory case study in the fashion and design sector
Finna-arvio
Co-branding as a tool for strategic brand activation : how to find the ideal partner - an explanatory case study in the fashion and design sector
Tallennettuna:
| Ulkoasu |
96 s. : kuvitettu |
|---|---|
| Kieli |
englanti |
| Alkuteoksen kieli |
englanti |
| Julkaisija |
Saarbrücken:
VDM Verlag,
2008.
|
| Luokitus | |
| Aiheet | |
| Metodologia | |
| Lisätiedot | Natalia Dorozala and Antonia Kohlbrenner |
| ISBN |
978-3-639-07274-7 |