Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
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Brand choice under perceived uncertainty : development and testing of a multiattribute choice model
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Physical Description |
viii, 154 sivua : kuvitettu |
---|---|
Language |
English |
Publisher |
Hki :
[Helsingin kauppakorkeakoulu],
1977.
|
Series | Helsingin Kauppakorkeakoulun julkaisuja, B, 25. |
Classification | |
Additional Information | Kristian Möller |
ISBN |
951-699-146-7 pehmeäkantinen |