Influence of Social Media on Corporate Heritage Tourism Brand
Finna-arvio
Influence of Social Media on Corporate Heritage Tourism Brand
ukpabikarjaluotodraft.pdf
(Jyväskylän yliopisto - JYX)
Heritage tourism is an established research canon. However, corporate heritage tourism is an emerging research stream that integrates the heritage tourism canon and corporate brand attributes. This study, utilising a conceptual approach and proposing a conceptual model, explicates the role of social media (marketer and consumer-generated media) in fostering a sense of community among the corporate heritage tourism brand adherents and visit intention among members of the community. In addition, this study incorporates social identity theory to dilate group dynamics and to foster strong feelings and sense of identity among its community.
Tallennettuna:
Kieli |
englanti |
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Aiheet | |
ISBN |
978-3-319-51167-2 |
Kuuluu kokonaisuuteen |