Strategic brand management : building, measuring, and managing brand equity
Finna-recension
Strategic brand management : building, measuring, and managing brand equity
Sparad:
Fysisk beskrivning |
xxi, 692 sivua : kuvitettu 25 cm |
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Språk |
engelska |
Originalverkets språk |
engelska |
Utgivare |
Upper Saddle River, N.J. :
Prentice Hall,
2008.
|
Klassifikation | |
Ämnen | |
Mer information | Kevin Lane Keller |
ISBN |
0-13-233622-7 nidottu 978-0-13-233622-2 nidottu |