Marketing management
Finna-recension
Marketing management
Sparad:
Fysisk beskrivning |
Julkaistu myös verkkoaineistona xxxiv, 942 sivua : kuvitettu ; 29 cm |
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Språk |
engelska |
Originalverkets språk |
engelska |
Beskrivning |
Revised edition of Marketing management, 2012, 2nd European ed., ISBN 978-0-273-74361-3. Authorized adaptation from the United States edition, entitled Marketing management, 15th edition, ISBN 978-1-292-09262-1 by Kotler, Philip, Keller, Kevin, published by Pearson Education, Inc, Copyright ©2016. |
Utgivare |
Harlow, England :
Pearson,
2016.
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Klassifikation | |
Ämnen | |
Mer information | Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen |
Verkkoaineisto (PDF) |
978-1-292-10608-3 |
Verkkoaineisto (EPUB) |
978-1-292-14235-7 |
ISBN |
978-1-292-09323-9 sidottu |