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APA Citation

Heyman, J. H. (2008). All you need is a good idea!: How to create marketing messages that actually get results. Wiley.

Chicago Style Citation

Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Hoboken, N.J.: Wiley, 2008.

MLA Citation

Heyman, Jay H. All You Need Is a Good Idea!: How to Create Marketing Messages That Actually Get Results. Wiley, 2008.

Harvard Style Citation

Heyman, J. H. 2008. All you need is a good idea!: How to create marketing messages that actually get results. Hoboken, N.J.: Wiley.

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