Development of tourism business : Comparative Analysis on Bangladesh and Finland

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Development of tourism business : Comparative Analysis on Bangladesh and Finland

The study aimed at providing an analysis on Cox’s Bazar and Lapland, the tourist capital of Bangladesh and Finland. The objective of this thesis was to identify the status of Bangladesh and Finland tourism, with a closer view on Cox’s Bazar and Lapland. The research also aimed at identifying the differences that exist between the two tourist destinations and understand the expectations of the visitors to the tourist destinations. Data collection was conducted by observation and use of statistical data. The researcher also made use of existing literature retrieved from journals, articles, tourism websites and past studies conducted by researchers in the field of tourism. The research made an analysis on the collected data and drew conclusions that hygiene and sanitation, marketing, the quality of accommodation facilities and security are important factors to consider in order to improve the status of tourism in Bangladesh. Recommendations were thereafter drawn based on the finding with a view that Bangladesh may adopt the recommendations to better its tourism industry. Some of the major recommendations touched on ensuring security of tourists, improving the image of Bangladesh in the international community,training tour guides, and devising a tourism plan that is translated in the Bengali language, and accessible to all.

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