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Asiakastyytyväisyyden ja asiakaspotentiaalin selvittäminen kahvila-ravintola Caterinassa

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Asiakastyytyväisyyden ja asiakaspotentiaalin selvittäminen kahvila-ravintola Caterinassa

Customer satisfaction and potential survey in Cafe restaurant Caterina

The goal of this assignment was to study customer satisfaction towards cafeteria and lunch services at the Cafe restaurant Catherina. In addition the customers' knowledge about the services offered by the company and information about the operations to be developed were studied. One target was also to find out why all the potential customers do not use the services of the Cafe restaurant Caterina. Both e-mail and paper surveys were used as research methods. The survey was conducted in the hospital of Central Finland during the time of 30.11. - 9.12.2005. Through the results the operation of the Cafe restaurant Caterina will be developed into more customers friendly.On the basis of the results a development program will be established and in that program the wishes of the respondents will be answered. According to the results of the customers were satisfied with the services of the Cafe restaurant Caterina. They wished that in the future they would get more information about nutritio nal quality, energy intake and ingredients used. They would also like to know how the price of the lunch is calculated. In addition the customers wished to have ethnic lunch dishes and theme days related to national holidays. Customers gave the most valuable feedback on the services of the Cafe restaurant Caterina. The results will be used also in another Bachelor's thesis which is to make a marketing plan for the company and its goal is to get more customers in the future. To get new customers is one of the most important tasks in the future in the Cafe restaurant Caterina. Besides that they will have to keep their regular customers satisfied with the services. By adding the knowledge it is possible to develop services of good quality.

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