Marketing activity in modern conditions of economic development is widely applied in various kinds of economic activity, including related to manufacture of food products. Correctly set goals of the company in the field of marketing, allow it to correctly define a marketing strategy and successfully direct the activity on attraction of the necessary clients, increase of sales and profit.

The relevance of the research topic is due to the importance of marketing to increase business efficiency, create, develop and implement competitive advantages of the enterprise. The object of the research is joint-stock company "Blagoveshashchenskiy Dairy Plant". The subject of the research is marketing organization of JSC "Blagoveshchensk Dairy Plant". Time frame of study: 2016-2018.

The main purpose of this research is to analyze the marketing activities of JSC "BMK" and develop the main directions of its improvement. In accordance with the goal, the following tasks are defined:-to consider the theoretical aspects and characteristics of marketing activities; -to reveal the essence of marketing at the enterprise in modern conditions; - сharacterised the production and economic activity, economic situation of the company; -analyze the marketing organization in the studied companies; - to develop practical recommendations on improvement of marketing activity of JSC "Blagoveshchensk Dairy Plant".

The practical significance of the research results lies in the fact that the developed recommendations for improving marketing activities as well as the results of the research can be used both by “BDP JSC” and by other industrial enterprises of the dairy industry.