My project report explains how I funded the release of my independent music album through a rewards-based crowdfunding campaign in 2015. The final project consists of a written report and a CD recording. The purpose of this thesis is to share knowledge and information with other artists, bands and anyone who is interested in crowdfunding their own project. In this study, I analyze the preparation, execution and results of my own campaign. The sources include relevant research and literature. I discovered that successful campaigns are thoroughly planned, include a pitch video, have a team behind them, are actively marketed and add new perks during the campaign, among other things. Successful campaigners listened to their audience to release new perks tailored specifically to meet the wants and needs of the community. Through my own campaign, I learned that the funded product should not be delivered to the backers until a few days before its official release so that the hype from delivered pre-sold albums could help market the release. It would also minimize the risk of backers pre-maturely leaking the music. I learned that in order to make the campaigners’ life easier, the content of the perks should be made as easy to execute as possible and the estimated delivery dates should be nonspecific estimates. In my study, I came to the conclusion that an international crowdfunding platform works better than a Finnish one, if you are trying to reach an international audience. I used IndieGoGo as my platform and I took the Finnish backers into consideration by offering information in both English and Finnish throughout the whole campaign. My goal was to raise $10 000. I raised 86% during the 60-day campaign and $1 500 after the campaign ended with additional orders. I raised $10 100 altogether and released my album Sound Mind in August 2015. I conclude that a well planned and executed crowdfunding campaign is a good way to fund and pre-market one’s own project.