The objective of this Thesis was to dive into the world of mobile travel booking in order to find out which kinds of mobile technologies travel booking applications might adopt in the future. Furthermore, to find out whether or not there are mobile solutions coming up that might challenge the existence of apps. Travel booking is a versatile industry with many different aspects to it, especially in mobile booking solutions. The research was conducted by using primary and secondary research methods, and a big part of the research was conducted by arranging personal interviews with representatives from different travel companies both from business and leisure travel.

The key findings from the research suggest that mobile applications will most likely still be very widely used in the upcoming years, while at the same time apps will keep adopting different technologies, such as artificial intelligence or notification culture. On the other hand, integrated apps which mean combining the functions of different applications into one, could be a possible threat to traditional individual mobile applications. A good example of this is the Chinese application WeChat, which allows the user to do almost anything through the app, even book flights or hotel rooms. However, the research suggests that such severe changes will not be seen in the near future in the western world. Furthermore, the technologies that companies could integrate in their solutions are dependent on the companies developing them, and the companies providing the hardware, such as Apple or Google.

The study concludes that travel companies which do not yet have their own applications developed might want to look at alternative mobile solutions instead, such as optimizing their mobile web presence. Meanwhile, companies that already do have their applications in place should look into adopting new technologies in the app to make the travellers user experience more convenient and simple. Saying that, it is good to keep in mind that the findings presented are only assumptions of how the future might unfold.