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Mielihyvää ja autenttisia elämyksiä : Suomalaisen luksusmatkailijan odotukset luksusmatkailupalveluilta

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Mielihyvää ja autenttisia elämyksiä : Suomalaisen luksusmatkailijan odotukset luksusmatkailupalveluilta

The research is focused on the perception of Finnish luxury tourism services by Finnish luxury travellers. The main themes were the definition of luxury, a Finnish luxury traveller and Finnish luxury tourism services. A qualitative research method was chosen for the study due to the interpretation, ambiguity, and subjectivity of key concepts. The research data was collected by interviewing Finnish individuals who, either through their professional expertise or hobbies, are familiar with Finnish luxury tourism. In addition, the research material was Finnish blog posts on luxury tourism. The interviews were conducted as thematic interviews and the blog posts were analysed through the same themes.

When defining luxury, the interviewees highlighted quality, detail, high-quality customer service, experience and a sense of pleasure. For Finns, not all parts of the trip necessarily have to be luxury. Luxury tourism for Finns is mainly directed abroad. The most frequently occurring issues were the high price level of Finnish luxury services, the everyday nature of the elements of Finnish luxury and the lack of quality in customer service. A luxury traveller cannot be placed in a single category, as a luxury style is a collection of many features that is influenced by a person's background, social environment, and wealth.

Based on the results, the Finnish luxury traveller feels that Finnish luxury tourism services are inadequate and do not meet one’s expectations. Finnish luxury travellers expect high-quality service, experiences that differ from everyday life and top quality. Luxury service consists of a holistic experience built on polished details. In order to attract Finnish luxury travellers, the level of services and products of Finnish luxury tourism services should be comprehensively improved.

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