The goal of this thesis is to create healthy spring rolls and their applicable recipes for the Finnish market. The manual included in the Appendices is mainly aimed at middle-scale food producers that engage in the development of food products.

The theoretic part of my thesis is based on product development. It also includes the historical background of spring rolls. The empirical part consists of designing and the execution of the complete products and their respec-tive recipes. The included survey was carried out during the developing stage of the entire development process in order to collect the consumer’s opinions and purchase willingness. The product feasibility specifies the appropriate packaging method, the packaging material and the cost, which would increase competition in the market.

The Heart Symbol, the Hyvää Suomesta or the Flag Key label have been set up as the objectives of the food’s product development from the beginning. Domestic raw materials, which come from local producers, are used as much as possible during the process in order to obtain the previously mentioned labels for the spring rolls. All of the products are made based on the nutritional recommendations from the National Nutrition Council of Finland. Four products and their applicable recipes are achieved as the result of this development. The topic of this thesis is current trend, as people are more aware of food nowadays. People are going back to basic values and they want to know that their food maintains health and wellbeing.