Purpose – The objectives of this study are threefold: first, to analyze the development of intentions of individuals over time; second, to explore potential gender differences in intention development and third, to analyze the relatedness of the initial level and development of the antecedents of intentions to the initial level and the development of intentions.

Design/methodology/approach – Ajzen’s Theory of Planned behavior is applied. Longitudinal data were collected in the fall of 2010, 2011 and 2012 in seven different universities of applied sciences, with students representing seven different study fields In our data, there are 192 individuals with all three measurement waves and 104 individuals with two measurement waves. The analysis of change on multi-wave panel data is done using latent growth curve analysis with structural equation modeling.

Findings – Our empirical results are threefold. First, entrepreneurial intentions of higher education seem to decrease during their studies. Second, there is a gender difference in the initial level of entrepreneurial intentions and how intentions develop over time. Third, the initial level of intentions does not affect the future development of intentions.

Practical implications – In sum, the authors believe that the paper makes an important contribution to the field of entrepreneurial education by concluding that intention development in higher educational context is not a simple matter, but a rather complicated process during which young people can realize their true potential vis-a` -vis entrepreneurial opportunities. From an educators’ point of view, such realization generally means a decrease in an individual’s entrepreneurial intentions, which is a phenomenon that does not provide much encouragement for educators. On the other hand, one of the aims of any entrepreneurship education is to give younger people a more realistic picture about entrepreneurship. When someone is willing to start a new business in this kind of context, the authors, as educators, can be a degree more confident that such an individual is not launching his/her venture because of idealistic dreams.

Originality/value – By using a longitudinal design, the paper is one of the first to provide empirical evidence about the intention development over time. Ultimately, the paper hopes to have added richness to the ongoing discussion among academics and educators alike regarding the importance of intention development in entrepreneurship education.