The Product as a Service model can offer many sustainability benefits as well as several business opportunities to companies. This guide will provide information, examples and practical tools for companies to develop and implement Product as a Service business models. By reading this guide, you can gain more understanding of what the Product as a Service model is, how it contributes to circular economy and how to create profitable business from the model.

The guide provides useful tips and tools for companies in general, regardless of the operative domain. Additionally, the information provided by this guide can be applied for both consumer and business to business markets.

This guide was created in the PaaS Pilots research project during 10/2021–05/2022, funded by the Finnish Innovation Fund Sitra. The research project was implemented by Turku University of Applied Sciences in cooperation with VTT Technical Research Centre of Finland and LAB University of Applied Sciences. In addition to the research organizations, two Finnish companies were involved in the project, Pure Waste and Image Wear.