Sisällysluettelo:
“…Introduction -- Topics covered -- Why should business marketers
care about complete, accurate data? -- How B2B marketing databases differ from consumer -- Three steps to strategic, cost-effective data acquisition -- Building your database -- New developments in sourcing B2B data -- Turn your website into a data source -- Form-fill data is not perfect --
Don't ignore personal email addresses -- Secret weapon: IP address identification -- Chatbots and live chat can help identify site visitors -- Keeping your data clean -- B2B data decay -- The typical B2B database is barely functional -- Six steps to data hygiene -- Top database marketing applications --
Case study: Makino Americas -- Makino
machine tools: A market leader in a changing market -- Identifying the audience targets -- A content production push -- Content distribution through social media -- The marketing ROI -- Thank You…”
Satakunnan ammattikorkeakoulu
Tallennettuna: