Sisällysluettelo:
“…Welcome to the jungle : an introduction to the new business environment -- Corporate Darwinism : organizational structures evolve to meet changing stakeholder demands -- The digital mediator : online platforms create common ground for marketing and corporate communications -- Coup de reportage : new media relations in the conversational age -- The water
cooler goes to cyberspace : internal communications in a digital world -- Trading virtual spaces : shareholders take investor relations to the Web -- A tree grows in cyberspace : Web 2.0 inspires--and requires--corporate responsibility efforts to go green -- A public affair : the digital dimension of government relations -- Help, my Avatar's fallen and he can't get up : crisis management in a virtual world…”
Tallennettuna: