Sisällysluettelo:
“…Introduction -- PART 1: Corporate Financial Metrics -- 1: Revenue -- 2: Gross Profit -- 3: Value-to-Volume Ratio -- 4: Net Profit -- 5: Earnings-Based Value -- 6: Return on Sales -- 7: Return on Assets -- 8: Return on Equity -- PART 2: Marketing Planning Measures -- 9: Market Share -- 10: Relative Market Share -- 11: Market Growth -- 12: Market Demand Chapter 13: Market Penetration -- 14: Program/Nonprogram Ratio -- 15: Program/Payroll Ratio -- 16: Causal Forecast -- 17: Time Series Analysis -- PART 3: Brand Metrics -- 18: Brand Equity -- 19: Brand Scorecards -- 20: Brand Premium -- 21: Brand Contribution and Review Analysis -- PART 4: Customers Metrics -- 22: Net Sales Contribution -- 23: Time-Driven Activity-Based Costing -- 24: Segment Profitability -- 25: Customer Profitability -- 26: Share of Customer -- 27: Return on Customer SM -- 28: New Customer Gains -- 29: Customer Acquisition Costs -- 30: Cost Per Lead -- 31: Retention Rate -- 32: Churn Rate -- 33: Consumer Franchise -- 34: Customer Equity and Customer Lifetime Value -- 35: Customer Brand Value -- 36: Customer Losses -- PART 5: Product/Offering Metrics -- 37: Usage -- 38: New Product Purchase Rate -- 39: Marketing Cost Per Unit -- PART 6: Price Matrics -- 40: Price -- 41: Mark-Up Pricing -- 42: Target Return Pricing -- 43: Sales Price Variance -- 44: Markdown Goods Percentage -- 45: Profit Impact -- PART 7: Advertising/Promotion Metrics -- 46: Share of Voice -- 47: Recall -- 48: Recognition -- 49: Reach -- 50: Frequency -- 51: Gross Rating Points -- 52: Cost Per Gross Rating Point -- 53: Response Rate -- 54: Conversion Rate -- 55: Advertising-To-Sales Ratio -- 56: Promotion Profit -- PART 8: Direct Marketing Metrics -- 57: Direct Marketing Revenue Goals -- 58: Direct Marketing Profit Goals -- 59: Direct Marketing Gross Profit -- 60: Direct Marketing Net Profit -- 61: Direct Marketing Return On Investment -- PART 9: Digital/Social Metrics -- 62: Gross Page Impressions (Or Gross Page Requests) -- 63: Word of Mouth -- 64: Total Clicks -- 65: Click Through Rate -- 66: Cost Per Click -- 67: Cost Per Action -- 68: Pay Per Lead -- 69: Activity Ratio for Social Media -- 70: Deductive Social Media Return on Investment -- 71: Resolution Time -- 72: Social Media Profitability -- 73: Bounce Rate -- 74: Return On Advertising Spend -- PART 10: Place/Distribution Metrics -- 75: Cost Per Sales
Dollar -- 76: Transactions Per Customer -- 77: Transactions Per Hour -- 78: Average Transaction Size -- 79: Avergage Items Per Transaction -- 80: Hourly Customer Traffic -- 81: Returns to Net Sales -- 82: Inventory Turnover -- 83: Percent Inventory Carrying Costs -- 84: Gross Margin Return on Inventory Investment -- 85: Sales Per Square Foot -- 86: Sales/Profits Per Employee -- 87: Retail Close Ratio -- 88: Retail Margin Percentage -- 89: Percent Utilization of Discounts -- 90: Shrinkage to Net Sales -- PART 11: Sales Metrics -- 91: Net Sales Contribution -- 92: Absolute Index -- 93: Relative Index -- 94: Percent of Sales -- 95: Independent Sales Representative Analysis -- 96: Turnover Rate -- 97: Recruiting -- 98: Breakdown Approach -- 99: Workload Approach -- 100: Sales Performance Quotas -- 101: Average Sales Per Call -- 102: Close Process and Close Ratio -- 103: Cost Per Call -- 104: Break-Even Sales Volume -- 105: Sales Productivity -- 106: Four Factor Model -- 107: Sales Variance Analysis -- 108: Sales Volume Variance -- 109: Sales Enablement -- 110: Net Promoter Score ®…”
Karelia-ammattikorkeakoulu
Tallennettuna: