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This constructive research explores the impacts of the COVID-19 pandemic on the car industry supply chain and its’ end users. Specifically, it focuses on how the lack of parts caused by the pandemic have changed consumers’ behaviour and perceptions when purchasing cars within Finland and the UK. This research identifies the key aspects which caused the car industry to struggle during the pandemic and then related those struggles back to the consumer. The scope of this thesis concentrated on car private owners purchasing vehicles within Finland and the UK. This was implemented over 2 research phases. Phase 1 was undertaken with the use of articles, books and media to identify a chronological order in which events took place for the car industry during the COVID-19 pandemic. This order took both external and internal factors into consideration, primarily in and around Europe. Phase 2 of the research brought the focus onto the customers within the UK and Finland, with the use of a questionnaire which targeted their behaviours prior to, during and after the pandemic. The results of this thesis identified the critical actions and mistakes of the car industry during the pandemic. Just in Time inventory management was found to be a major contributor to the downfall of the industry. The results also examined the consumers’ reactions to these mistakes with their purchasing habits. Crucial changes in consumers’ habits were a slow but significant change of preference towards completely online purchasing platforms, and the recognition that they would have to spend more as a result of the pandemic.