Sisällysluettelo:
“…Welcome to commodity hell: the perils of the copycat economy -- How to lose: ten compulsions guaranteed to keep you mired in the pack -- The Madonna effect and the
Willie Nelson principle: the power of calculated reinvention -- Curious, cook, and crazy: building a culture of disciplined lunacy -- Dominate or leave -- Put the pieces together for a higher cause -- Build a defiant pipeline -- Take your customer to an impossible place -- Take innovation underground -- Consolidate for cool -- You, the leader of the pack: a 12-step recovery program…”
Svenska handelshögskolan - Hanna
Tallennettuna: