Sisällysluettelo:
“…Hosting traditional and niche events in sport, recreation, and tourism: knowledge required for success in practice / Cheryl Mallen -- Building fundamental knowledge to be a facilitator of events / Amy Cunningham and Dr. …”
Sisällysluettelo:
“…Welcome to Sportand Exercise Psychology -- 2. Science and Professional Practice of Sportand Exercise Psychology -- Part II: Learning About Participants -- 3. …”
Sisällysluettelo:
“…3.2.2 Product, Price, and Distribution in the Case of Sports Clubs -- 3.2.3 Communication, Brand, and Personnel in Sports Clubs -- 3.3 Consumer and Investment Behaviour of Sports Club Fan Communities -- 3.3.1 Specific Nature of Consumer Behaviour of Sports Club Fans -- 3.3.2 Segmentation of Sports Club Fans -- 3.3.3 Fans as Investors in Sports Clubs -- 4 Strategic Marketing Management of Sports Club Equity Crowdfunding Campaigns -- 4.1 Equity Crowdfunding Campaigns of Sports Clubs -- 4.1.1 Sports Club Campaigns as an Area of Sports Crowdfunding -- 4.1.2 Use of Equity Crowdfunding by Sports Clubs -- 4.1.3 Characteristics of Equity Crowdfunding Campaigns of Sports Clubs - On the Example of Campaigns Conducted in Poland -- 4.2 Consumer Behaviour of Participants of Sports Club Equity Crowdfunding Campaigns -- 4.2.1 Motivations of Campaign Participants -- 4.2.2 Segmentation of Campaign Participants -- 4.2.3 Unique Nature of Behaviour of Sports Club Campaign Participants -- 4.3 Developing Marketing Strategies for Sports Club Equity Crowdfunding Campaigns - Recommendations Based on Empirical Research -- 4.3.1 Value Propositions for the Adopted Target Groups -- 4.3.2 Delivery of Value to the Adopted Target Groups -- 4.3.3 Limitations with Regard to the Delivery of Values to the Adopted Target Groups -- Conclusion -- Index…”