This paper explores elements in the creative process of the development of a new television format from both practice and research-based perspectives. We compare and integrate findings from an unpublished case study of the popular Finnish lifestyle television program, Strömsö, with the broad research literature on creativity. Through this lens, fourteen elements, which were identified through this case study to be present in the creation of Strömsö, are explored and contextualized with examples from the show’s creation. These elements were: 1) idea, 2) analyze, 3) brainstorm, 4) research, 5) benchmark, 6) toss ideas, 7) temporary input, 8) inspiration from an unexpected source, 9) rest, 10) formulate, 11) concretize, 12) pilot, 13) make mistakes, and 14) chaos. Research on multiple subtopics related to creativity is utilized to illustrate how knowledge gained through the academic literature can be integrated with these findings to provide possible guidance for practice. In doing so, we show how diverse epistemological and methodological approaches to examining the same phenomena can bolster insight and understanding for researchers and practitioners alike. Researchers will be able to note how topics that they are familiar with manifested in a practical setting, and non-academic professionals involved in creating content for television and new media will be introduced to theory and research that may aid in their creative endeavors. We intend this manuscript to provide useful information to such professionals and inspire additional research in the academic community.