Abstract This paper focuses on the analysis of two particular models, from deterministic and random perspective respectively, for spreading processes. With a proper encoding of propagation patterns, the spread rate of each pattern is discussed for both models by virtue of the substitution dynamical systems and branching process. In view of this, we are empowered to draw a comparison between two spreading processes according to their spreading models, based on which explanations are proposed on a higher frequency of a pattern in one model than the other. These results are then supported by the numerical evidence later in the article.