When productizing a game platform, it is essential to analyze several things that define company's business model. These choices are the chosen customer segments, revenue models, customization, service logic and the basis of the value creation and their suitability in relation to the product. When the importance of the high-quality customer experience and supplementary services is growing in software business, it is more important to target and tailor products and services to respond to customers' unique needs. This is the direction that must be considered when developing productization. In this Bachelor's thesis the possibilities of the X-route mobile platform's productization are considered within the framework of service perspective and productization. X-routes plat-form is developed by Observis Oy. The goal of this study is to find out, how the productization of X-routes should be continued and what kind of things are relevant, when productizing a game platform. The research question in this study are "In which ways the productization of X-routes should be continued” and “Which things must be considered in the productization of the service-based platform product?” The motivation of the research is based on my work at Observis, where I took part in the development of X-routes. This has created a need to find out, what kind of things must be considered in the process of the productization. Theories related to productization and service perspective cre-ate the theoretical framework of this study. The importance of segmentation, revenue models and customization in the productization of a game platform is analyzed at the examination part (chapter 4). This study shows, that one poten-tial customer segment should be carefully mapped and chosen, when produc-tizing X-routes. X-routes should be taken only to this segment at first. It is im-portant to choose the revenue model that fits in the chosen customer segment, because customers with diverse backgrounds favor different pricing models. In the case of X-routes, the revenue model funded by advertising could fit to con-sumers, when monthly license would be better for corporate clients. It would be good to develop own tailored products for different segments to clarify the supply. The theoretical framework created in this Bachelor’s thesis should be complemented with empiric data collected from users in the future. The data should be collected from the potential segments of X-routes.