Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences

Brand Hijacked : Why Campaigns and Hashtags are Taken over by Audiences

https://jyx.jyu.fi/handle/123456789/59119

http://www.urn.fi/URN:NBN:fi:jyu-201808013688

brand hijacked final draft.pdf (University of Jyväskylä - JYX)

https://rowman.com/ISBN/978...Case-Studies (University of Jyväskylä - JYX)

Book section

Luoma-aho, Vilma ; Virolainen, Mia ; Lievonen, Matias ; Halff, Gregor ; Laskin, Alexander V. ; Kauppakorkeakoulu ; School of Business and Economics ; Basic or discovery scholarship ; Viestinnän johtaminen ; Corporate Communication

Lexington Books 2018

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Language

English

Subjects

sosiaalinen media

Twitter

yleisö

Contained in

Social, Mobile, and Emerging Media around the World : Communication Case Studies

Other Versions (1)