Artificial intelligence is used more and more in oraganizations and the opportunities that it provides are almost infinite. Many organizations are planning to use or already use artificial intelligence in their customer service and sales. The use of these AI technologies enable substantial economical advantages compared to rival businesses that haven’t yet adopted the use of AI. This bachelor’s thesis covers subjects that are relevant to organizations such as notes about artificial intelligence investments and subjects that need to be considered when adopting the use of artificial intelligence such as opinions of people about artificial intelligence in general. The thesis is carried out as a literature review and the research question for the thesis is how artificial intelligence can be used as a tool for sales organizations. The literature review was executed by searching different references that are about artificial intelligence and how it can be used to improve sales and customer service of different sales organizations. The results found were considered from both, positive and negative aspects. The bachelor’s thesis provides three usable solutions for organizations to enhance their sales and customer service and describes some main problems and things to consider when using or planning to adopt the use of them. These solutions were chosen because of their topicality and the multiple opportunities they present to sales organizations. These solutions are chatbot, voice recognizing artificial intelligence and data management. With all of these solutions organizations are capable of providing personalized services, targeted marketing, tailored products and services, enhanced customer experiences and accelerated response times. In addition to all of these advantages organizations can benefit from lowered costs by decreasing the number of staff and focusing workforce on more difficult subjects, increased incomes via marketing and sales and better customer satisfaction. As negative side effects organizations still need to consider things such as expensive investments with long-term return of investment, integration, capability and functionality problems, false expectations and lowered morale from customers and employees’. Organizations also have to think about issues concerning laws and regulations that are constantly changing all around the world.