Creative economy has developed rapidly and still continues to improve all the time. Twenty years ago, the name of Creative/ Cultural Industries was not known. However, nowadays, these industries are taking a vital and solid role in the world economy. The simple history and definition were shown to provide a clear introduction to readers. Database and information from official websites of involved organizations were taken into the content. Results showed the importance of creative industries of the economy.

The aim of this thesis is to describe the relationship between two large fields - art and business. Information supplied from many artist associations will show the values of the good mix of these two fields. The core value to get success is “slow money – strengthened skills”. There are some factors for developing the Creative Economy in Europe particularly and the whole world economy generally, such as globalization, digital shift, cultural diversification, intensive competition... The non-stop demand for creative products takes a vital role to lead the economy to grow rapidly. The demand has also a significant role in pricing.

Following the new concept of the economy are the study of niche customers and how to prepare a good marketing strategy to distribute exact values of artworks as products to target customers. Some new knowledge is applied, like the new marketing mix SAVE. The purpose of this thesis is to give a simple useful practical marketing plan for a start-up and developing ideas. Through the process of achieving goals, artists as entrepreneurs in the Creative Economy could realise what are the correct values and result they have been chasing for.