This is a product-based thesis for the Haaga-Helia Bachelor’s Degree Programme in Experience and Wellness Management. The main objective is to create a successful business plan for a berry beverage bicycle vending cart business operating in Helsinki, Finland.

The theoretical section of this thesis is focused on previous literature about the business planning process and defining key aspects related to the subject. It strives to find answers to the following questions: What is a business plan? What purpose does it serve? What components must it contain to be beneficial for an entrepreneur?

The previous literature is then used to formulate a business plan framework based on the assumption that the business plan will function as a roadmap for success for the entrepreneur. Consequently, the created framework is an outline for creating the final product, the business plan for the berry beverage bicycle vending cart.

The previous literature on business planning is vast, to say the least. This presents a challenge because not all theory on business planning is relevant for this case. It is extremely important to define the audience and purpose of the business plan as early as possible. This helps in creating a more coherent and beneficial final product for the entrepreneur.

As a result of time constraints, the final business plan for the berry beverage bicycle vending cart is still missing some aspects, but the overall product is beneficial for the entrepreneur. In addition to this, it is not possible to start the operations of the berry beverage bicycle vending cart in 2017 because of the potential entrepreneur’s other employment duties. However, the process has begun and perhaps a year of contemplating about this business will inspire the potential entrepreneur to begin making customers happy with his berry beverage in the summer of 2018.