The objective of this Bachelor’s thesis was to produce a feasible business plan for a cake bakery in Helsinki. The end users of project outcome, the business plan, are one of the authors with another HAAGA-HELIA graduate. The plan is also a tool for the end users for assessing the personal readiness for becoming an entrepreneur as well as for assessing the business idea and the operational plan. Second, the plan is needed to prove that the business idea is viable and to obtain financial resources. The aim is to utilize the plan and to start the business by the end of year 2010.

The theoretical framework of this thesis is about entrepreneurship, business planning in perspective of starting a new business, and project management. The focus is in business plan and its content. The theory for project management supported the planning and implementation of the project.

The project implementation began with the business plan development, which started with the information gained in the Entrepreneurship information session given by EnterpriseHelsinki. Business plan was written according to the EnterpriseHelsinki business and the research was done by using secondary data. The project was successfully completed on March 29th.

The business plan suggested that there is a realistic opportunity for a profitable cake bakery business in Töölö, Helsinki. Finally, the business plan was reviewed and analysed by an Enterprise Helsinki business advisor. The advisor evaluated the coherence of the business idea, its profitability and realism. After the evaluation the advisor gave his recommendation on further action. According to the business advisor evaluation, the business plan contains sufficient information for applying for a loan from Finnvera.

KultaKakku's vision for the next five years after the start-up is to become a supplier of cakes and bakery goods for local restaurants, coffee houses, grocers and catering. The founders of KultaKakku also see the possibilities to open other cake shops in different areas of Helsinki.