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Building an online store for a small-sized company for Finnish market

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Building an online store for a small-sized company for Finnish market

The goal of this thesis is to build a functioning online store for a small sized company for Finnish market. As a small sized company is expected to operate with a small budget, the resources for setting up the store will be limited. Thus, the scope will be limited for low-cost solutions. In the thesis the aim is to understand the personal business needs and to create an online store on a platform that meets the needs. The thesis is a product-oriented thesis and for the structure a zipper model has been chosen to be used.

The aim of this thesis is to give help for small businesses looking to expand their business online. First will be gone through online business in general and requirements for a good online store. Marketing side of the online business will also be covered briefly.

Three different platform providers will be compared, and the online store will be built on one of them. These three platforms will be chosen based on a study. The qualities to compare will be price, functionalities, usability and support. The market scope will be limited to Finnish market and thus a Finnish eCommerce platform MyCashflow will be chosen for the project.

The objective will be to cover all basic necessities to build a functioning online store with the MyCashflow platform from start to finish. The thesis will explain how to gather the infor-mation and make decisions for each building step. The building process will go through how to start the MyCashflow account, how to define payment and shipping methods and how to add products and product categories. Domain acquisition and the reasons to use it will also be explained. Lastly, the design possibilities will be gone through. In the end, a complete online store is ready to be launched.

In the end of the thesis there is a discussion phase, where the process is gone through and the end product is being evaluated. The writer of the thesis will tell about their opinion of the process and how the future of the store should be continued. The end product has not been launched yet and thus the link for the store will not be published in this thesis.

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