The luxurious hotel, villas, apartments and island in Finland, Vuokatin Aateli commissions this thesis; the company wanted to improve its social media accounts, for example, Facebook. The aim of the thesis is to develop a plan for the firm to enhance its brand through improvement of social media networks.
In the first part, the brief information about Vuokatin Aateli and expediency of this thesis were given. The theoretical background was based on Four-Stages Social Media Marketing Process, trends of Social Media Marketing in 2019 and theory on Brand Value and Brand Equity. The development method was a good fit for the task given by the company. In the development part, the author explained the work that was completed, the working process and suggestions for future advancements of social media platforms of Vuokatin Aateli which will make the brand better. The development task described the improvements of the firm’s VK business page. The development plan is based on Four-Stage Social Media Marketing implemented to the Vuokatin Aateli firm which was concluded with the information how those improvements will influence the brand. Therefore, the marketing strategy on how to upgrade the social media platforms to enhance the online part of the Vuokatin Aateli brand was fully described in the thesis. In conclusion, the whole working process and collaboration with the company on this thesis was described. Moreover, there was mentioned the importance for the company to begin its social media marketing campaign with a content plan.