In crowdfunding, an entrepreneur raises money for a launch of a new product from large amount of people. In reward-based crowdfunding backers, that is the campaigns sponsors, receive a reward for their pledge such as the financed product itself after it’s ready. Crowdfunding campaign is considered successful when it has raised its total funding goal. This thesis focuses on reward-based crowdfunding as a tool for funding product launches and new product ideas. The thesis also researches prerequisites of successful crowdfunding projects, and it focuses on crowdfunding through internet services, such us Kickstarter and Indiegogo.

In the theoretical section of the thesis, it deals with the research subject from the perspective of various sources. Theory section is divided into two parts, the first part focuses on reward-based crowdfunding as a concept and second part focuses on the prerequisites of the successful crowdfunding project before the campaign, during the campaign and after the campaign. The thesis report ends with report from the survey about the common awareness of crowdfunding and accuracy of the things addressed in theoretical section.

The study concludes that common awareness about crowdfunding isn’t very good. The survey results also supports the claim from theoretical section that marketing before a crowdfunding campaign is very important. Survey shows that common attitude towards crowdfunding is positive.