This thesis work demonstrates the product design process employed by the author when creating a new domestic appliance concept. The work was carried out in collaboration with industrial design and engineering firm Forma Studio in St Petersburg and describes the multiple steps the designer went through to achieve the goal.

The project aimed to create a series of three-dimensional concept visualisations of an electric centrifugal juicer for Zencha, a Russian company that intends to extend its current product range into the manufacture of domestic appliances.

The primary objective of this study was to create a unique product that would both successfully represent the company's brand identity in this new product area and satisfy all the design requirements set by the client in their brief. Furthermore, the product should meet the functionality demanded and at the same time remain unique enough to excite both the customer and future consumers, making it a desirable purchase.

The research centred on finding useful information regarding the mechanical workings of juicers, competitor analysis of the visual styles and forms used within this field and the use of materials and different manufacturing techniques. This was then used to guide the design process, the most significant research part being the technical feasibility of the product , which lead to the ideas framing the project in a specific way. The final model’s appearance is only a concept and far from a functioning final prototype for mass production but the technical side of the product has been considered.