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Organizational Communication and Workforce Diversity Case Company: Burger King, Finland

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Organizational Communication and Workforce Diversity Case Company: Burger King, Finland

The purpose of this Bachelor’s thesis is to examine the internal work process related communication of Burger King, Finland. The main focus of this thesis is to assess the current communication flow and recognize communication weak points. Therefore, three investigative questions were formulated to understand the phenomena and provide development suggestions for further communication progress.

The theoretical framework consists of theories related to basic human communication model, organizational communication, motivation theory and theories related to multilingualism. The conducted research for the thesis was executed through qualitative research method specifically semi-structured interview and participant observation. Altogether three interviews were taken including the Restaurant Manager, a Shift Manager and a Staff Member. Along with the semi-structured interviews, author made participant’s observation by being part of the work group. The data for the research was collected during summer 2014.

Based on collected data, the findings indicate that there is not any particular issue, rather cluster of small issues are acting as communication obstacles. Less open bottom-up communication flow, lack of interactions in and between work groups, misunderstandings due to language differences and missing of communication guidelines are recognized as major problems. Research showed that opportunity for more interaction and open discussion has possibility to improve the current communication environment. In a nutshell, from both management and employees’ perspective, overall communication flow is satisfactory, however several issues related to communication ought to be resolved.

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