E-commerce has flourished in the developed world and plays an important role in their economies. Pakistan E-commerce market is still in the nascent stage, although it is sixth most populous country in the world. There are 30 million Internet users in Pakistan. 3G/4G service just launched in 2014 and recently it has 5 million users during its initial 6 months.

Despite all the challenges to Pakistan’s E-commerce market, global E-commerce investors are swooping in, to reap all the benefits by becoming first mover to Pakistan’s E-commerce market. Rocket Internet, the German Internet incubator entered in Pakistan in 2013 and expanding its chain of ventures in Pakistan; just in a short period of two years, it has already six online ventures running in Pakistan.

This thesis enlightens the topic of Pakistan’s E-retail market. It provides a bigger picture of Pakistan’s E-commerce market. This study can be beneficial for foreign and Pakistani Investors, in respect of getting compressed information about the current situation of E-retail in Pakistan.