Funded by the European Social Fund (ESF) and implemented between May 2017 and August 2019, the CityDrivers project aims to make it easier to buy and sell creative competence by expanding the professional skills of the operators in the field through free-of-charge service design training. The final publication describes the background profile of the people who participated in the training, the main contents of the training and the case assignments completed during the training. This publication also covers the project's ex-post evaluation, which is based on the trainee and teacher interviews. Conclusions are made and suggestions for follow-up activities are proposed.