The objective of this study was to improve the methods how Technical Sales teams in IBM Finland Hybrid Cloud Integration are building customized demonstrations and how this effort can be reduced by reusable cloud-based services. The goal of the study was to produce a set of reusable services and a related operating model to help fasten the time-to-value and reduce maintenance effort to build meaningful customized demos: showing what the software does best, and winning more business. The thesis was scoped to cover Business Process Management, Operational Decision Management, API Management and Integration services capability areas.

This thesis used Metropolia variation of Stage-Gate system as research construction. The thesis process was sub-divided into five stages, or work stations. Between each stage there is a quality control checkpoint, or gate.

The first phase was the scoping of the thesis. In this phase business problem, objective and out-come was identified and the thesis project was designed. The second phase was Current State Analysis. It played a major part in the whole thesis project, since it gave guidelines to what should actually be improved. Literature search was the third phase, and a lot of theory was mapped to the issues and available best practices and frameworks from literature were found. The conceptual Framework was built using that information. It was then used to build the actual solution in the fourth phase. That was the most iterative part of the study, and contained hands-on solution building. The last phase in the project plan was a sample implementation. In that phase the new demo was built using the implemented assets from the previous phase.

The output of this thesis was a set of software services that are reusable and compatible through the common data model and standard interfaces. Along with the services is the related operating model to describe how the services should be utilized to build demos. This should help fasten the time-to-value and reduce maintenance effort to build meaningful customized demos.