In this study, the objective is to learn the effect of organic marketing on customer engagement on Facebook social media channel and analyze how the company Foreigners.cz apply the organic marketing strategy on Facebook. The research addresses three prime questions. The first question is about the perception of customers on organic marketing on Facebook. Based on the first question, the second question investigate the impact of organic marketing on customer engagement. The third question focus on finding what outcome organic marketing strategy make on Foreigners.cz’s Facebook and customer engagement.

This study is divided into theoretical and empirical research. The theoretical beginning with the research gives the literature theory about social media, social media marketing, and organic marketing. Next, the actual situation of organic marketing on Facebook implemented by the Foreginers.cz company is analyzed. In the empirical part, it uses a quantitative method for online survey questionnaires. The data collected from the survey provide practical knowledge that concluded the customer perception for organic marketing on Facebook and its impacts on customer engagements. At last, the conclusion transparently answers all questions.