Using Swedish snus has expanded over the last decade, especially amongst the younger generation. This has become more popular with the younger girls. Despite the law limiting the marketing of snus it is still being widely sold on the net and school playgrounds- the youth of today are not worried about been caught with snus. Snus is seen as a good product, but the users don’t know about the real health effects.

The development project aims to create a campaign against Swedish snus. As from September 2019 the development project will be put in place in South- West Finland. This project is one of the main projects of the South- West Finland Cancer Association, health and snus preventing project NIKO. The main aim of this campaign is to contact young people, to tell them the facts of nicotine and challenge the young to be without snus. The campaign also aspires visibility with sharing information to adults to forward on the younger generation. The aim of this project has also been to view the use of the snus and figuring out of the phenomenon being formed around the snus.

The NIKO- youth group, the literary review and the phenomenon of snus were used to build the database of the campaign. The NIKO- youth group participated in a class discussion where the views and the comments were analysed. The world of snus is mainly perceived on the websites by using the snowball effect. The essential facts of the youth group and the websites composed the main points for the phenomenon of snus. For the campaigning itself was it searched by using marketing resources. The structure of the campaign is based on participatory approach modules, so all the functions and extending the information is done by the ways of positive interaction. By this way the overview stays positive and the threshold to join the functions stays low.