Sales students from all a round of Europe and Asia, sweet smiles, and new connections. One sales case and everyone are talking about it. You can feel the excitement in air. This is European sales competition. This year the competition is held in Nijmegen, Netherlands, 18-20 of May by HAN University of Applied Sciences after two years of online competitions. In the competition, competitors are put in groups in different rooms, and everyone are giving their sales pits on their own time. The room has judges and a buyer. Every group’s best competitor goes to the next round until they hit the final round, and someone wins the competition. But right now, we are focusing on last year’s buyers and their thoughts.

We decided to do our research by interviews. We connected 7 past buyers from ESC from different starting points and interviewed them via Teams. We made a battery of questions, with that and spontaneous questions we got the right answers for the article.

With the gathered information we were able to do our research of how acting as buyer in international sales competitions improve internationalization competences and write an article of it.