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Aviation Accidents – The Effect on Travelling Choices

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Aviation Accidents – The Effect on Travelling Choices

The aim of this thesis was to find out if the crisis or accidents in the aviation industry affect people’s travel decisions and if they do, how. For this thesis fear of flying and customer decision making process were used as the theory base. These were chosen because if people make changes in their plans after accidents occur it is mostly either because of fear or the information gathered during the trip buying process or after the purchase that changes the customer’s mind. For this research qualitative research was used through interviews. Eight people were interviewed. The people interviewed travelled mostly once or twice in a year and they were between 30-50 years old. The interviews showed that people do follow the news about aviation industry and some of the respondents even feared flying, they did not let it stop them from making their trips. Because of the recent crashes and accidents they did, however, pay closer attention to the safety of the chosen airline.

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