Observations on strong photochromic effect of crystalline TiO2 quantum dots (mean size ≈ 4 nm) are presented. The synthesized quantum dots consist of irregularly shaped anatase TiO2 nanoparticles (NPs) and are dispersed in butanol (8 % by mass). Obtained NPs exhibit a dramatic photo-response to UV light, enabling effective transmittance modula-tion of in a broad wavelength range extending from visible to near-infrared region, and even the thermal black body radiation regime beyond 10 μm. The exceptional photo-response is attributed to hole-scavenging by butanol, TiO2 self-reduction, injection of electrons to the conduction band, and consequent localized surface plasmon resonances in NPs. Observed optical effect is reversible and the initial high transmittance state can be restored simply by exposing the NPs to air. Applied NP synthesis route is economic and can be easily scaled for applications such as smart window technol-ogies.